This year’s municipal elections in Minneapolis and Saint Paul proved to be one of the biggest tests yet for Ranked Choice Voting (RCV): a smarter, fairer form of democracy that lets voters rank their choices on the ballot.

United Strategies partner Richard Carlbom was brought on board with FairVote Minnesota—the main advocacy organization for RCV and stronger democracy—to provide strategic communications guidance and fundraising support for the last several months leading up to Election Day 2013.

An overwhelming 88% of Minneapolis voters ranked their vote this year, and reports continue to roll in that voters found RCV to be easy, effective, and empowering. Congratulations to client FairVote Minnesota on their outstanding public education and voter engagement work!