Getting Started with Social Issue, Electoral, or Political Advertising
If you have not already granted United Strategies and/or Amber Leick access to your organization’s Facebook page, please do so before continuing.
Meta & Google Advertising Requirements
Both Meta (Facebook, Instagram) and Google (Search, Display, YouTube) platforms require anyone advertising about social issues, elections, or politics to create a disclaimer and verify the organization prior to running any ads . This ensures transparency behind who is paying for advertising and helps prevent issues like foreign countries paying to influence US elections. All data is kept on file and publicly available for seven years.
The Digital Team at United Strategies is already verified to run these ads, which greatly cuts the amount of time, information, and work needed by our clients to finish the approval process.
The approval process typically takes a few days and typically we do not encounter any issues. However, sometimes there is a data mismatch and we may be required to try the process again with different information.
The following information is required prior to advertising on Meta and Google platforms:
EIN Documentation (IRS form SS-4)
EIN
Organization name exactly as shown on SS-4
Organization address exactly as shown on SS-4
Organization Website
Organization Email address with domain that matches organization website domain
Organization Phone Number
United Strategies also requires the following information for account setup:
Billing Contact Name (this person will be granted access to the Facebook Ad Account and Google Payment Accounts to enter billing information)
Billing Contact Phone Number
Billing Contact Email
The following information is optional and should only be provided if it applies to our advertising plan:
Instagram Username
Instagram Password
YouTube Channel Link
Once you have all of the required information, please submit it here:
Please note: The approval process for Meta advertising requires an active phone number and email address with a domain matching the organization's website domain receive confirmation codes that are entered as part of the set-up process. We recommend using a Google Voice number if possible, as the phone number will be stored and publicly available for seven years. Once all of the information is provided, we will work with you to schedule a time to gather the codes.
If you have any questions or concerns, please contact Amber Leick at amber@unitedstrategiesllc.com.